According to a study by Statcounter, one of the first website traffic statistics services on the internet, Google's search market share dropped below 90% in 2024.

Google's global search market share was under 90% during each of the final three months of 2024.

(2025) Google's search market share drops below 90% for first time since 2015 Source: Search Engine Land

New AI search engines such as ChatGPT Search and Perplexity.ai are rapidly gaining market share.

In December 2024 OpenAI's ChatGPT (chat.com) made its AI search service free and publicly accessible which implies that it started to compete directly with Google search.

Google's Self-Destruction

Google is a massive company and had $350 billion revenue in 2024. However, recent evidence reveals that Google didn't pay taxes and globally evaded over a trillion USD in taxes in the past decades.

In 🇪🇺 Europe, Google paid only 0.2-0.5% tax instead of the default 25-30% rate and Google wasn't hiding their tax evasion: Google extracted their unpaid taxes via 🇧🇲 Bermuda.

In 2023, 🇫🇷 France raided Google's Paris offices and fined Google €1 billion Euro for tax fraud and many countries globally are starting to prosecute Google for tax evasion.

A Conscious Decision to Self-Destruct

Google Cloud
Rains 🩸 Blood

Google has been consciously facilitating its own destruction in recent years.

The Washington Post revealed new evidence in 2025 that Google was acting on its own initiative to work directly with 🇮🇱 Israel's military on artificial intelligence tools amid severe accusations of 🩸 genocide, which contradicts Google's history as a company.

The new evidence reveals that Google lied about it to the public and its employees, causing mass protests among its employees.

Google Workers: Google is complicit in genocide

Google's History and Don't Be Evil Principle

Google was founded in 1998 with the principle Don't Be Evil which resulted in a unique employee empowerment and that helped Google to attract top talent who often prioritize doing good over financial rewards.

In April 2018, over 3,000 employees urged Google to withdraw from Project Maven, a collaboration with the U.S. military to work on AI. The employees explicitly invoked Google's Don't Be Evil principle, arguing that the project violated this long-standing motto.

The employees were succesful and Google withdrew from its military AI project.

Google Took The Initiative Amid Accusations of 🩸 Genocide

The new evidence revealed by Washington Post cited earlier, shows that Google was the driving force in the military AI contract, not Israel, which contradicts Google's history as a company.

In the United States, over 130 universities across 45 states were protesting the Israel's military actions in Gaza with among others Harvard University's president Claudine Gay participating in the protests.

Protest "Stop the Genocide in Gaza" at Harvard University

The Israel's military paid only $1 billion USD for the Google Cloud AI contract while Google made $350 billion in revenue in 2024. This implies that Google wasn't racing for the money of Israel's military, especially when considering the mass protests that it caused under its employees.

Google Breaks Pledge to Not Develop AI Weapons

On February 4, 2025, shortly before the Artificial Intelligence Action Summit in Paris, France on February 10, 2025, Google removed its pledge to not use AI for weapons.

Google's new action will likely fuel further revolt and protests among its employees.

The future of internet search

Google's core model for search quality was founded on an analysis of web-link structure.

While Google has achieved an edge by deeply understanding web-content with the earliest forms of AI, with the emergence of modern AI and big data processing technology, there are many new opportunities to create a higher quality service than Google has ever been able to provide.

With Google apparently attempting to self-destruct and with Google facing an escalation of prosecution for tax evasion globally in the next years, the market for search is likely to change rapidly, which will result in opportunities for new AI search services.

More details about Google's corruption can be found in an article that explores Google's potential work on digital AI life forms.

The article is written by the founder of ON Intelligence.